Aarke

🟡 🟢 🟢 🟢 Overall Score - 123/150

Aarke is an Indian fashion brand offering contemporary, minimalist clothing for women. Known for its clean lines and versatile designs, Aarke creates elegant, high-quality pieces that blend simplicity with sophistication, perfect for those who appreciate understated, timeless fashion.

📦 Shipment:

The brand offers excellent shipment updates, providing regular SMS updates to keep customers informed about their order status. This helps build trust and ensures customers are always in the loop.

🚪Delivery Policy:

Delivery was swift, taking just 2 days, which is commendable. However, there's a ₹99 delivery charge for orders below ₹1500, which might be a deterrent for smaller orders. The delivery timeline was well within the promised timeframe.

🎁 Product Experience:

While the product was mostly aligned with the images shown online, there were slight discrepancies in terms of appearance. This can create minor dissatisfaction among customers expecting a perfect match, especially for premium products.

👚 Fabric & Quality:

The fabric quality was disappointing, falling short of expectations for a brand that aims to cater to a premium segment. Additionally, the product packaging looked subpar, and a defective product added to the negative experience. Addressing these issues would significantly enhance the overall customer experience.

☎️ Customer Support:

Customer support is accessible via phone and WhatsApp. They respond promptly within 24 hours, which is quite satisfactory. However, there were minor issues with navigating their return portal, which could be made more user-friendly.

🔄 Return Policy:

The return process required contacting customer support due to issues with the return portal, but once initiated, the reverse pickup was quick and hassle-free. There is a 7-day return window, and refunds are processed directly into the bank account within 7 days, with no additional charges. Making the return process smoother through their portal would improve this score further.

⭐️ Reviews on other channels:

The brand has mixed reviews online, with most ratings ranging between 3.5 and 4.2. The primary complaints revolve around quality issues and occasional discrepancies between product expectations and reality. A stronger focus on quality control would help in gaining a more positive sentiment.

🏆 Final Verdict:

Aarke needs to focus on product quality and packaging to live up to its premium image. The delivery and customer support experience are strong points, but quality inconsistencies and challenges in the return process could impact brand loyalty. With a total score of 123, Aarke shows promise but needs to address these areas to achieve higher customer satisfaction and build a stronger reputation in the market.