Fable Street

🟡 🟢 🟢 🟢 Overall Score - 127/150

Fable Street is an Indian fashion brand offering premium, workwear-inspired clothing for women. Known for its tailored fits and timeless designs, Fable Street provides high-quality, versatile pieces that blend professionalism with comfort, catering to the modern, career-focused woman.

📦 Shipment:

Fable Street provides a smooth shipment process with all updates being shared via WhatsApp, including tracking links, which makes it easy for customers to stay informed. The seamless experience helped the brand score top marks in this category.

🚪Delivery Policy:

The order was delivered ahead of time with no additional shipping charges, providing an excellent delivery experience for customers. This quick and cost-effective service is a big plus for the brand.

🎁 Product Experience:

There’s a noticeable gap between the product image and the actual item received, particularly in color and perceived quality. While the sizing was accurate, the product didn’t look as premium in person compared to its online portrayal. Customers might feel a bit misled if the images set high expectations.

👚 Fabric & Quality:

Although the fabric was described accurately (polyester), it came across as of lower quality than expected. The product’s material and overall feel didn’t match the premium image presented online, leading to concerns around quality perception. Despite this, the fabric was still decent and aligned with the specifications provided.

☎️ Customer Support:

The brand excels in customer support, being easily reachable on both WhatsApp and phone calls. This availability and responsiveness ensure a high level of customer satisfaction when it comes to support queries and issue resolutions.

🔄 Return Policy:

Returns were easy to initiate through the website, and the reverse pickup was done in a reasonable timeframe of 3 days. The brand offers a 7-day return window and provides a straightforward refund process directly into the bank account, with refunds completed within 4 days. This efficient return process contributed to a strong score here.

⭐️ Reviews on other channels:

Reviews were generally positive, especially for their bottomwear, which is well-regarded for quality and fit. However, there were a few complaints about the fabric quality of their topwear. This mixed feedback suggests that customers are happy with some products but have reservations about others, impacting the overall brand perception.

🏆 Final Verdict:

Fable Street is strong in customer service and delivery but has some gaps to address in product quality and consistency between image and reality. The brand scored well in shipment and customer support but lost points in quality perception and image fidelity. With a total score of 127, Fable Street performs well but has some areas for improvement, especially in terms of ensuring that products live up to the expectations set by their online presence.