No Nasties

🟡 🟡 🟢 🟢 Overall Score - 125/150

No Nasties is an Indian fashion brand dedicated to sustainable, organic clothing. Known for its eco-friendly practices, it offers stylish, minimalist pieces made from 100% organic cotton, catering to those who value ethical fashion and a positive environmental impact.

📦 Shipment:

While tracking details were shared on the same day, there were no updates sent on WhatsApp. Customers prefer timely updates across platforms, especially for a brand focusing on an elevated experience. Implementing regular updates could improve the shipment score.

🚪Delivery Policy:

The delivery time of 6 days is on the longer side, and there's a delivery charge of ₹100, which is waived only on orders above ₹3,000. Considering the higher threshold for free delivery, reducing the delivery charge or offering free delivery on lower order values would enhance customer satisfaction.

🎁 Product Experience:

The actual product differed from the image, which impacted the score. When customers see a certain color or finish online, they expect that to be reflected in reality. This discrepancy could create an impression of the brand not meeting expectations.

👚 Fabric & Quality:

Despite the brand’s commitment to sustainability, the product quality fell short of expectations. Issues like open stitching and un-ironed garments make the products feel less premium. Focusing on quality checks and ensuring products are presentable upon arrival will help improve this score.

☎️ Customer Support:

The support team was reachable via WhatsApp and mail, with responses provided within 3 hours. However, the unavailability of direct phone support could limit customer convenience in urgent situations. Adding a customer service phone line would make the experience even better.

🔄 Return Policy:

No Nasties offers a good return policy with a 30-day return window and a hassle-free brand pickup service. The refund is processed quickly within 3 days, but the store credit-only refund policy might deter some customers. Offering direct refunds would be more appealing to a broader audience.

⭐️ Reviews on other channels:

While the brand is appreciated for its sustainability efforts, there aren’t many reviews on popular platforms. More visibility and addressing feedback on product quality could bolster the brand's image. Engaging with reviewers and actively seeking out feedback will also show that the brand values its customers.

🏆 Final Verdict:

No Nasties has a strong sustainable brand positioning but needs to address quality and shipment issues to align its image with customer expectations. With an overall score of 125, the brand is in a good place but has room for improvement, particularly in enhancing product quality and delivery experience.